Saddle Archives - Genesis Brand

Saddle Up! These Celebrity Cameos Made Beyoncé’s Ivy Park Rodeo Video a Wild Ride

August 9, 2021Lydia Livingston

Just in case you’d forgotten that Beyoncé is from Houston, her Ivy Park Rodeo collection is here to remind you of her Texas roots. On Aug. 6, the Grammy-winning singer teased the upcoming Ivy Park x Adidas drop with a… Continue Reading →

Caleb McLaughlin and Idris Elba Saddle Up For Intense Father-Son Drama Concrete Cowboy

March 16, 2021Lydia Livingston

“We gonna do what we always do. We’re gonna ride.” It’s a simple phrase that also serves as a summation of Netflix’s upcoming drama Concrete Cowboy. Inspired by G. Neri’s novel Ghetto Cowboy, the film follows 15-year-old Cole after he’s… Continue Reading →