Advertising – Genesis Brand

Democrats And Republicans Are Spending Millions On TV Advertising. Will It Even Make A Difference?

October 29, 2020Connie Chu Leave a Comment

The Trump and Biden campaigns are both spending hundreds of millions of dollars nationally on broadcast TV advertisements. Genesis Brand elections analyst Nathaniel Rakich looks at which states are seeing the biggest ad buys.

Trump Has Lost His Edge In TV Advertising

September 16, 2020Connie Chu Leave a Comment

For months, President Trump’s campaign boasted that its campaign operation was a “juggernaut” and compared it to the powerful Death Star. Nowhere was that more evident to the general public than on the television airwaves. According to data from Kantar/Campaign… Continue Reading →