# Jennifer Lopez on How Her "Twin Soul" Alex Rodriguez Inspires Her Business Acumen

- **URL:** https://www.genesisbrand.com/jennifer-lopez-on-how-her-twin-soul-alex-rodriguez-inspires-her-business-acumen/
- **Published:** 2020-11-19

Jennifer Lopez has truly done it all. From launching a new skin-care line to bidding to buy the New York Mets, not to mention her icon status as both a singer and actress, it's tough to find a venture the multi-hyphenate has yet to touch. So it comes as no surprise that J Lo was presented with WSJ. Magazine's pop culture innovator award and subsequently featured as the magazine's November 2020 cover star. In the cover story, the 51-year-old star opened up about her personal and business relationship with fiancé Alex Rodriguez — who actually inspired her to build JLo Beauty — her evolving business strategy juggling the various silos of her career, and her desire to show women how to be powerful. Alongside a series of stunning photos of J Lo wearing some damn good outfits, read ahead for her standout quotes on growing her career "to another level" with A-Rod, the eye-opening moment she had with her twins Emme and Max while in quarantine, and that disappointing Oscars snub.